Judkins recounts the story of a student who, asked to design a kettle, produced one with a square base. The teacher criticized it for being unstable. The student replied, “But it doesn’t have to sit on a flat surface—it could hang on a wall.” That shift—from “must stand” to “could hang”—led to a new category of wall-mounted kettles. The lesson: creative thinking often begins with embracing a constraint as an opportunity.
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. Why is Creativity Important and What Does it Contribute? rod judkins the art of creative thinkingpdf
