The video, which internet users have dubbed the "coconut oil video," features Jay Alvarrez and Russian model Sveta Bilyalova in an intimate setting. The clip, which many noted had a surprisingly high production quality, almost resembling a professional perfume advertisement, quickly became the talk of the internet. The footage shows the pair in a hotel room, and the core element of the video that captured the public's imagination was the use of a bottle of coconut oil.