The frequency was logged and relogged. A team from the university dubbed it SONE-190—the code for a sound that, for reasons of protocol, needed a number before it could have a name. The label arrived in reports and grants, in the half-formed sentences of grant-writing committees and in the terse footnotes of journal articles. But SONE-190 refused to be a footnote. It had a memory.
Not everyone was enchanted. A group of investors proposed a SONE-190 resort—glass domes with scheduled listening hours. Another group said the sound was an environmental danger, that the fish disappearing were migrating and dying. A louder, angrier faction insisted whatever made SONE-190 must be stopped. They organized a night with speakers and white noise generators, determined to drown the sound out. They called it defiance. They called themselves the Levelers.
S-One often markets its performers as "idols" or "exclusive stars," giving their releases a higher status in the marketplace. 4. How to Correctly Use Media Codes for Search