The goals of double drilling in entertainment content and popular media are multifaceted:
As technology evolves, Double Drilling will likely become even more deeply integrated into our daily interactions with media.
By "drilling" into the consumer’s attention span from two opposite functional directions, media creators keep users glued to screens longer than traditional single-narrative formats allow. The Architecture of Dual-Stream Content
Arcane (Netflix) / League of Legends (Riot Games) League of Legends is a MOBA with thin lore. Arcane is a Shakespearean tragedy about class warfare. By double drilling the IP, Riot turned non-gamers into fans and gave gamers a reason to cry over a character they previously only knew as "the purple chemist."