For millennia, menstruating women in many parts of India were banned from temples and kitchens. Today, a fierce cultural war is being fought. Ads for sanitary pads (whisper, Stayfree) have broken the silence. Bollywood movies ( Padman ) have made the taboo mainstream. Young women are now publicly challenging the "no entry in kitchen" rule, though in rural areas, the practice persists.
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This is the most seismic shift. The Indian woman’s lifestyle has been upended by the smartphone and the UPI (digital payment) revolution. For millennia, menstruating women in many parts of