Today, entertainment is the single most powerful force on the planet. It is the universal language that a teenager in Tokyo shares with a retiree in Texas. To understand the modern world, one must first understand the machinery of popular media—how it is made, how it is consumed, and how it consumes us in return.
Consider the phenomenon of . A young person watching a trailer for a Marvel movie while filming their own face has become a legitimate genre of popular media. The reactor is not just watching the content; they are performing their consumption of the content for a secondary audience.
Looking ahead, three trends will define the next decade of entertainment content and popular media.
