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The video became the most-watched Facebook Live video at the time (over 170 million views). What drove the discussion? In a year marked by political turmoil and bad news, Payne’s pure, infectious joy offered a respite. Comment sections filled with gratitude and personal stories of laughter as medicine. Brands sent her free merchandise, and she appeared on Good Morning America . Social media analysts debated whether “joy-based virality” is more sustainable than outrage-based sharing.

The Anatomy of Virality: 12 Viral Video Styles Driving Social Media Discussion indian mms scandals 12