2021 Social Media Content and Career: A Year of Transformation
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Platforms like LinkedIn became critical for professional networking; high activity levels on professional SNSs were directly linked to metrics of career success. 2021 Social Media Content and Career: A Year
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Moreover, the pressure to have a "personal brand" made many careers feel commodified. Authenticity became a buzzword often weaponized for algorithm optimization. The risk of professional cancellation or "cancel culture" also loomed large; a poorly phrased tweet or an old post could derail a career overnight. In 2021, the stakes of social media were higher than ever; it was no longer just about likes, but about livelihoods.
