| Era | Primary Keynote Font | Key Characteristics | | :--- | :--- | :--- | | | Apple Garamond | A custom, condensed serif font that conveyed a sense of heritage, craft, and sophistication, distinct from the sans-serif corporate world. | | 2002 - 2013 | Myriad Pro (Apple Variant) | A humanist sans-serif; clean, modern, and friendly. It became synonymous with Apple during the iPod and early iPhone era, supporting the product's elegant, approachable design. | | 2013 - 2015 | Helvetica Neue | A switch to this iconic, neutral sans-serif, known for its clean and uncluttered look. It aligned the interfaces of OS X and iOS but was later found less than ideal for screen legibility at small sizes. | | 2015 - Present | San Francisco (SF) | A custom neo-grotesque sans-serif designed by Apple. It is engineered for ultimate legibility, clarity, and consistency across all screen sizes and resolutions. |
While Avenir handles the headlines and product specs, often plays a supporting role, particularly within the user interfaces shown on screen and in body copy. what font does apple use in their keynote presentations
Since 2015, Apple has phased out third-party fonts in favor of . | Era | Primary Keynote Font | Key