Furthermore, the world has changed slightly since these issues were written (circa early-to-mid 2010s). Email deliverability is harder. Spam filters are smarter. However, Settle addressed this in later issues (#16-30), but the principles of issues 1-15 are timeless.
The overarching theme of the earliest issues is establishing a business model where the email itself is the entertainment. Settle argues against traditional "value-bomb" emails—which often read like dry textbooks—proposing instead that people open emails to be distracted, amused, or provoked. Ben Settle - Email Players 1 - 15
Treat every email as a mini-story or performance. Persuade: Focus on psychology rather than just features. Core Principles & Techniques in Email Players 1 - 15 Furthermore, the world has changed slightly since these
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. However, Settle addressed this in later issues (#16-30),