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While skincare remains the dominant segment, the makeup category is undergoing a "renaissance." The online makeup and skincare market hit CN¥ 235.23 billion in the first half of 2025 alone, with the "no-makeup makeup" look ("bare-face makeup") emerging as a viral trend across major platforms. More specifically, the market has been a standout performer, recording a staggering 43.5% growth rate as consumers seek "second-skin" effects and "makeup that nourishes". The YSL brand, for example, achieved over 40 billion yuan in sales in the online makeup category, leading a list of brands that includes domestic standouts like Mao Geping and Carslan .
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While the specific string isn't a standard report, the "Hot" beauty market is currently defined by: While skincare remains the dominant segment, the makeup
The "3600000 beauty hot" trends of 2026 show a significant movement toward . Consumers are spending more time understanding their skin barrier and less time covering it up. By focusing on regenerative ingredients and embracing natural features, 2026 is poised to be a year of healthy, radiant, and unapologetically vibrant beauty. If your interest in "3,600,000 beauty" is professional,
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