Family remains the cornerstone of Indian society, and women traditionally play a central role in maintaining family cohesion and cultural continuity.
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Traditionally, menstruating women were banned from entering temples or kitchens. However, the campaign and the availability of affordable sanitary pads (thanks to innovators like Arunachalam Muruganantham) have started to shatter this stigma. Today, you see ads on TV showing blue liquid being poured on pads—a massive leap from the whispering of the past.