While basic analytics (like clicks or views) show what happened, advanced marketing analytics—as emphasized by Sorger—use predictive models, customer segmentation, and behavioral insights to reveal why it happened and what will happen next. 2. Key Strategic Models in Sorger’s Approach
If you're interested in learning more about marketing analytics strategic models and metrics, I recommend checking out Stephan Sorger's resources: While basic analytics (like clicks or views) show
Sorger defines marketing analytics as the application of techniques and tools—specifically (decision tools like spreadsheets) and metrics (key performance indicators)—to provide actionable insight. The book is built around a practical methodology to help marketers quantify their efforts and justify budgets to the C-suite. The book is built around a practical methodology
The percentage of advertising or online conversation a brand owns compared to its total industry competitors. Practical Applications in Modern Business While basic analytics (like clicks or views) show