The show was designed as a "hard-nosed reality competition" that pitted 10 amateur or professional models and 10 photographers against each other in various photo shoot elimination rounds.
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The core premise was straightforward yet high-stakes: the show brought together and 10 aspiring models to compete in a series of elimination rounds. They were housed in a private mansion in Malibu, California, where they were paired up into teams of one photographer and one model. The ultimate prize for the final two contestants was the opportunity to have their work—or themselves—featured in the pages of the iconic Playboy Magazine . The show was designed as a "hard-nosed reality
