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A major milestone in regional aviation media occurred when low-cost giant AirAsia introduced a policy update allowing female cabin crew to wear the hijab while on duty. The launch generated immense engagement across lifestyle and news channels, establishing a new genre of media content focused on styling modest corporate uniforms, hijab-friendly grooming tutorials, and progressive workplace adaptability. 3. How Airlines Leverage Crew for Entertainment Marketing They create a wide variety of content, including
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