The trend is a vibrant, evolving part of Indonesian youth culture. It highlights a desire for a "soft," comfortable, and highly aesthetic lifestyle that is perfectly curated for the digital age. As they continue to influence social media trends, the bulat aesthetic will likely evolve, but its focus on comfort, community, and cuteness is here to stay. If you're interested, I can provide more details on: Popular apps for creating the "bulat" aesthetic. Current, trending "bulat" fashion items in Indonesia. How this trend differs from older teenage trends.
K-Pop as a Popular Culture Influencing Indonesian Student’s Lifestyle
Literally translating to "round," in this subculture it is often used as a descriptive slang for certain physical features or a soft, youthful aesthetic that is popularized in short-form video content. Lifestyle & Entertainment