Vidio’s most popular series of 2025, a gritty action-crime thriller, exemplifies this strategy's success. The platform's immense popularity highlights a key trend: the total number of OTT subscribers in Indonesia rose 17% to 26.8 million in 2025, with revenue increasing 22% year-over-year. Overall, 66 million Indonesians now stream content on these platforms, consuming a staggering three billion hours of OTT content every month, and 73% of them plan to maintain or increase their viewing time in the future.
Creators who started as independent YouTubers have scaled their channels into full-fledged media companies, employing hundreds of people and producing multi-show networks.
Videos featuring local dialects, regional humor, and relatable daily struggles perform exceptionally well.
