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Language that objectifies and dehumanizes—specifically using terms like kurvat (whores)—is designed to silence and shame. When these phrases become "updated" or trend as memes, they lose their shock value and become normalized. This normalization makes online spaces less safe and more hostile, particularly for women. 2. Why Viral Slang Spreads Why do such aggressive phrases go viral?
Language that objectifies and dehumanizes—specifically using terms like kurvat (whores)—is designed to silence and shame. When these phrases become "updated" or trend as memes, they lose their shock value and become normalized. This normalization makes online spaces less safe and more hostile, particularly for women. 2. Why Viral Slang Spreads Why do such aggressive phrases go viral?