A television series handles the main plot. A companion mobile game explores the backstory of a supporting character. An in-universe website provides lore. Cultural Hooking

The Bridge of Engagement: How to Link Entertainment Content and Popular Media

Video games have bridged the gap to premium television and film, as seen with The Last of Us or Arcane . The entertainment content (the show) feeds back into popular media (gaming streams, internet memes, and increased game sales), creating a perfect commercial loop.

What are you currently creating or marketing? Who is your target audience or demographic ?