Launched in 2012 as an online reality show, A Casa das Brasileirinhas (The House of Brasileirinhas) was a groundbreaking format designed to adapt to the digital age, where free online content was eroding traditional DVD sales. Housed in a 500-square-meter property with a pool and barbecue grill in a gated community in Carapicuíba, São Paulo, the concept is simple yet immersive: each week, a different performer moves into the house, where their entire life is broadcast 24 hours a day to paying subscribers online.