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What started as a homespun business financed with credit cards and a second mortgage quickly exploded into a cultural phenomenon. In 1998, just six years after launching, FUBU's sales were expected to reach $200 million. The brand achieved a level of success that its founders could never have imagined, reportedly generating over in retail sales globally. The brand's "Fubu" line is known for its signature hockey jerseys, sweatshirts, and jackets. The fall 1998 launch of its women's collection, in a licensing deal with Jordache, marked a major expansion of its "The Collection". fob fucker collection